Digital Marketing Executive

Job Description:
 
We are looking for a qualified Digital Marketing Executive to join our team. Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
 
Responsibilities:

• Develop and implement SEO On-Page and Off page techniques and PPC strategies.
• Create and manage link building strategies, content marketing strategies, and social media presences
• Design, create and execute campaigns for lead generation and nurturing leads via all digital channels.
• He/she is responsible for managing paid Ad campaigns on Google Ads, Bing and other Ad Networks (as well as Social media Networks).
• Develop content plan & team for various marketing purposes
• Identify trends and insights, and optimize spend and performance based on the insights, brainstorm new and creative growth strategies.
• Develop benchmarks for measuring the impact of digital and social media programs, and analyze, review, and report on effectiveness of campaigns and change strategy in order to maximize results over time.
• Must be proficient with Technical SEO.
• Manage content for websites, blogs, newsletters, and digital/social media campaigns.
• Content marketing with the objective to raise brand awareness, drive web traffic, and enhance conversation goals.
• Website optimization - Identifying website upgrades and problems to boost company revenue and increase customer satisfaction.

Skills Required:

• Excellent knowledge in – SEO, PPC, LinkedIn and B2B Marketing, Landing pages, graphic and video design, internet research and generic computing skills.
• Should have good Communication Skills – Verbal & Written & creative approach towards Digital Campaigns.

Qualification:

• Overall 2 to 5 years’ experience in  IT Services/Solutions B2B marketing industry.
• Experience with a global digital/ technology services provider or technology-enabled organizations known for their innovative marketing strategy and execution preferred.
• Bachelor's degree or equivalent