Email Marketing Specialist

Responsibilities

• Conducting market research to better comprehend prevailing consumer behaviors.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails through the use of automation software.
• Monitoring and reporting on the utility of each campaign.

Requirements

• Degree in marketing management, advertising, communications, or similar.
• Proven experience creating high-impact, unique marketing campaigns.
• Prior database management experience, preferably in a similar role.
• Familiarity with pertinent automation and performance evaluation software.
• Excellent project management skills specific to marketing.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Drive, ingenuity, and gumption.
• Willingness to work extended hours to ensure that projects are completed, as needed.